5 Principles of Crafting Highly Effective Digital Marketing Content

Just how vital and valuable is content marketing in today’s business landscape? Behold these eye-opening statistics:

  • Year-over-year growth in unique site traffic is 780 percent higher for digital marketing content leaders compared to followers. (Source: Aberdeen)
  • Despite costing 62 percent less than traditional marketing, digital marketing content generates 300 percent more leads. (Source: DemandMetric)
  • A whopping 95 percent of customers consider digital marketing content as trustworthy when evaluating a business and its offerings. (Source: DemandGen)

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