Digital marketing is constantly evolving. From what appears to be just strategies comprised of banner or pop up ads, it has grown to include numerous formats across countless platforms. This constant change has kept marketers on their feet, ready to apply the trends for the present year.
Before we delve into the recent trends in digital marketing, let us define what it is and why it is important.
What is digital marketing?
According to well-known digital strategist Johnson Nguyen, digital marketing is the umbrella term used to describe various strategies for businesses to advertise their products and services online. There are various sub-types of digital marketing strategies, all of which serve various purposes. Some of the major branches of digital marketing include: