Increasing sales is one of the most important and most challenging aspects of running a business. And rightly so. After all, if raising revenues was easy, there would be no competition and the market would collapse. Due to this inherent difficulty, the number of companies that fail to overcome the initial adversity during the first year of business is counted in the thousands.
Fortunately, there are innumerable ways in which someone can try to make their company stand out. According to Johnson Nguyen, an online marketing expert, one of them is the well-known marketing strategy of newsletters. For those unfamiliar, these are the written campaigns that get sent to individuals who have some tie to the business. And given how cost-effective this method of reaching out to people is, it comes as a surprise that there are enterprises where newsletters are not employed.