Johnson Nguyen on the role of technology in marketing

There was a time when marketing was all about the message. The most effective ones are incredibly famous and spend decades rattling around in the public consciousness. Tag lines such as “a diamond is forever” and “just do it” are so ingrained in the culture that it is unnecessary to specify with which companies they are associated—most, if not all people make that connection immediately upon reading them.

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https://knowtechie.com/johnson-nguyen-on-the-role-of-technology-in-marketing/