4 Predictions for the Digital Marketing Industry

What does the future hold in store for the dynamic and rapidly growing digital marketing industry? Here are four predictions according to entrepreneur and online marketing expert Johnson Nguyen: 1. The Rise of Voice Search Just as Generation Z has a tough time imagining how people survived without technologies like the web and devices like […]

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4 Keys to Launch Your Career in Digital Marketing

If you’re thinking of entering the digital marketing field, then as far as job opportunities and career prospects go, you’re on the right track! Indeed, while many professions are poised for radical downsizing due to automation, AI, machine learning and other technological advancements, the need for competent and creative digital marketing professionals is only going […]

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4 Keys to Running a Successful Digital Marketing Campaign

Why do some digital marketing campaigns achieve outstanding results — while others underwhelm and underperform? It’s not a matter of luck. It’s a matter of strategy. To help ensure that your future digital marketing campaigns are hits instead of misses, here are five keys to success according to entrepreneur and online marketing expert Johnson Nguyen: […]

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Everything You Need to Know About Hashtags

Hashtags

Hashtags have invaded popular culture and become a social media mainstay since first being introduced on Twitter over a decade ago. Hashtags help social media sites categorize content in a more relevant way by having the users themselves signal the most important keywords or ideas related to their post. The average social media user tends […]

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How to Create an Effective Email Marketing Campaign

Email Marketing

Email marketing may seem like an ancient relic of the early internet, but it’s just as powerful a marketing tool today as it was in 1999. Email is as ubiquitous as ever, with 90% of adults using it regularly and even the vast majority of teens doing the same. Email is also the first thing […]

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Is Your Smart Device Listening to You?

Smart device

Are social media sites and other apps eavesdropping on the verbal conversations you have on your smartphone and using that information to send you targeted ads (or perhaps something even more nefarious)? It’s certainly possible and the thought is chilling. While we expect to have privacy online to some extent, having our emails trawled by […]

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